Maximize Your Website With These Search Engine Optimization Tips
Article writer-Lyon McConnellIf search engine optimization was an easy thing to do, you wouldn't be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine's liking. A lot goes into the process. Find out about some of that process below.
When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank.
As you begin to build your site, you will find out various ways to help customers and search engines navigate your site. One such way is to use breadcrumb navigation. This is a method of secondary navigation which makes it easier for users to navigate around your website once there. The idea is that each page is accurately described so people always know their way around.
Always include a site map page in your website. A site map page ensures that your site can be crawled by search engine spiders. These spiders then index the pages of your website. Site maps also tell the spider about your site's hierarchy and which pages are the most important.
Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.
When you start a blog associated with your website, put it under the same domain name as your main site if at all possible. If your blog attracts attention other bloggers or online writers may link to it. Then, if your blog shares a domain with your website, links to the blog will improve the main site's position on search engine indexes.
Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code. In fact, they consistently rank them higher. So, when writing with SEO in mind, keep the code simple and concentrate on engaging your audience through your words.
Do not forget to use meta tags. One of the biggest mistakes made by website owners is not filling out these little descriptive tags. This is one of the ways the search engine finds you, and therefore allowing readers to find you. While these tags may not be at the top of your list, they certainly play a large part in attracting readers.
For search engine optimization use keywords within site content in a relevant way! Search engine algorithms are complex and in a constant state of flux. As they become increasingly advanced, it will no longer be enough to simply rely on keywords to drive traffic. Keywords are not meant to be used as placeholders on your site; they must be included within the site content in a meaningful and relevant way.
Focus your page on a keyword phrase, not your entire site. Try to have each page centered on a particular keyword and keyword phrase. Your site will rank higher if you go this route as trying to build an entire site around a single keyword ends up reading as a spam site.
Search engine spiders are constantly looking for new content, and using a blog to keep material on your website fresh is a good way to attract their attention. Also, if the content you publish is high quality, it'll be shared by others. After that, those who shared your articles will return to read more, as will many of their friends.
To help people find your site through search engines while your page rank is still low, link to your content on Reddit. Reddit is a website with a high page ranking that is frequently checked by Google. Linking to visit the following webpage and giving it a keyword rich title will allow users to find your site when a search engine leads them to the Reddit page it's posted on.
When you choose an SEO services company, remember that they are working for you. If they ask you to provide a lot of information that you have no way of having, they are not doing their job. For example, if they ask you to provide keywords, that's a sign you should run away! The SEO services company you hire should generate strong keywords for you, not vice versa!
If you want to have a higher ranking right from the get-go, buy a domain name that has already been used before. Older domain names have more weight with search engines. Try to locate domain names that have been abandoned, and determine whether you might be able to use them for your own website.
Increase your traffic results using good keyword phrases and article marketing. When you write content for your blog or website, you work in good keyword phrases, so your page will get found in the searches. Well, it's not that hard to dash off just one more article or post and send it to one of the high profile sites, such as Ezine Articles. Using your keywords, useful content that's relevant to yor site or blog, and a link, can make a nice addition to your traffic numbers.
If you need to have the name of your website or company in your title tag, which may not really be a case of NEED, then put it at the end. Let the keywords you've chosen for your site stand at the front and be counted, as they are far more important to SEO than your name.
If you get a domain for a sub-hosted site, see if the host will forward your former page to the new one. This ensures that a user with a prior bookmark can still find you. If your host will not do this, place an automatic redirect on your old site to get users to your current domain.
A good tip for efficient search engine optimization with regards to META keyword tags is to use the same keywords in your tags as the ones that are in the visible content of your page. Google Adwords want to use new or different keywords for your META tags from the keywords on your page.
After you've read and absorbed these tips on search engine optimization, you are one step closer to making sure your business efforts pay off in a big way. The next step you should take, of course, is to implement these tips and tactics, and turn what you've learned into a reality by creating your high-ranking site.
